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5 Design Techniques and Coding Solutions For Web Designers You Should Know About


Having an attractive website is a must these days. However, a web designer’s job spans far beyond simply creating an attractive website. A web designer has to be cognisant of the need to provide an intuitive and seamless experience for the client’s website visitors. Everything from solving design issues to following brand aesthetics falls on the plate of a web designer.

The role of coding as a web designer

There are two aspects to web design and development: front-end and back-end. 

Front-end handles everything from the user experience to the aesthetic appeal of the website and is normally where web designers participate the most. While it doesn’t involve as much complex coding, it still requires some code. 

Having at least a good understanding of HTML and CSS can help designers communicate better with their project development team. It also makes for a better overall project management and ultimately a better end result.

5 design techniques and coding solutions for web designers

Not all web designers will know complex coding. However, most designers can code (to some extent). A good rudimentary knowledge of coding languages opens up a whole host of new and unique opportunities in terms of creating website functionality and user experience. 

In this section, we take a look at five (5) design techniques and coding solutions for web designers that you should know. Hopefully, these solutions help you enhance your website’s design and usability. 

Reducing friction

Capturing your audience’s attention is one of your top priorities as a web designer. Considering the average human attention span is now eight (8) seconds — one second shorter than that of a goldfish’s — your design needs to catch user attention as soon as they open your website. Some elements of your design are bound to reduce the value of your content e.g., stocky images, lengthy content, and tacky website animations. Finding ways to reduce the friction between your users and your website is the best way to ensure a comfortable user experience. 

Figure out a hierarchy of actions that you want your users to follow once they open your website. Is there a particular element that you want them to pay more attention to? Or perhaps there’s an article that you want to more attention on.

Make it easier for your audience to navigate your website and provide the content that they looking for. 

Implement the bar graph effect

Organizing elements on your website — such as comments, tags, products, and categories — is a great way to make your website more navigable for your audience. The bar graph effect is just a simple code structure but is one that can take your website in an entirely new direction. You can enhance content interaction and create quicker connections with targeted audiences. 

First, as designers, we must make a list of features that need to be included. Next, we create a bar graph effect using a combination of (X)HTML and CSS. Then we must get an overall view of the number of elements in specific areas. 

Focus on mobile optimization

Nowadays, the majority of users access websites and other content through their mobile devices. According to one survey, around 80% of internet users now own a smartphone or smart device. If your website isn’t optimized for mobile use, you increase the risk of your users switching over to your competitor’s site and services. 

Google reports that around 60% of users are more likely to abandon websites they have trouble accessing through their mobile devices. If you haven’t been paying as much attention to mobile optimization, now is the time to do it. 

Make use of negative space

You don’t have to fill every space on your website with content. Negative space is a great way to separate different elements on your website. This gives your website a cleaner and more organized look. It guides the eyes to where it’s supposed to go next. Furthermore, it allows users to focus more intently on different features of your website. 

Blog posts archive navigation

The last thing you want to do is bombard your users with a wall of content as soon as they open the blog section of your website. Having a log with an archives section gives users the choice to visit your library if and when they want. An archive navigation system can separate your blog content into years and categories, so it’s more digestible for your reader. It also helps you keep track of the topics that you’ve already covered on your blog. 

A great place to put your archive navigation system would be on a side widget or the footer. That way it won’t distract your viewer’s attention from recent posts or more important elements. 

Final thoughts

Putting extra effort into a website design can bring great benefits to a website’s performance, usability, and code. A well planned out and structured website enables businesses to develop better communication with their customers and clients which in turn helps to reel in a steady stream of prospects for the business. The implementation of the five (5) design techniques and coding solutions for web designers that we discussed today contribute towards the creation of fine tuned business websites that actively works each and every day to help business owners grow their business. A website should be strategically planned out and ultimately  become a valuable digital asset for the business.