Before delving into a Google Adwords campaign, it’s important to understand that all keywords are not what they seem. You need to be sure your campaign is ultra targeted so as to avoid wasting your precious euros. This is a very cumbersome and time consuming process and is also quite intricate. But failure to plan your campaign will only produce negative results. So, keyword research to find those lucrative keywords that are being searched for by people who are in buyer mode and are searching for what you are offering.

We don’t want people who are just in research mode or worse still looking for something other that what we are offering costing us money by clicking on our ad only to get to landing page only to click away. That is a complete waste of our hard earned money. Close campagn monitoring is a must.

Read today’s edition of ‘The Christie Web Solutions Daily’: The top article is all about Adwords and reveals four reasons why most local businesses fail when it comes to running a successful Adwords campaign. Click this link to find out what they are: goo.gl/PNgIFp