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How To Stay Profitable In Web Design: 7 Proven Tactics That Will Save You Time & Money

If you’re a web designer, you likely have the design chops. But are you as well-versed in marketing? Unless you have a partner or coworker who does, chances are your website and business branding efforts could use some improvement. You might even be leaving money on the table by not focusing enough on marketing! Here’s how to make sure that doesn’t happen:


Define your niche.

When you market yourself as a web designer, you are marketing yourself as someone who can create websites. It doesn’t matter if you’re designing for an ecommerce site or a small business website—your skills are being marketed in the same way. However, when you niche down, you are marketing your skills to a specific type of client base.

As a web designer, you already know how competitive the industry is and how much pressure you face on a daily basis. Because of this, it is advantageous to focus your efforts on a specific specialty. This is referred to as “niche down” in the marketing world. Those who do niche down select a specific client base to offer their services to when they niche down.If you are reading this, chances are that you have been working generally, giving your web design services to any type of company or group.

It’s time to niche down. Here are some things you need to do:

  • Get familiar with the competition. Look at how other companies in your niche market are marketing themselves, and learn from their mistakes so that you don’t make them yourself!
  • Market yourself online through social media channels like Facebook, Twitter, and LinkedIn. A lot of people use these sites to look at what others in their industry are doing. Make sure yours stands out!


Create a memorable brand.

Creating a memorable brand is the cornerstone of any successful web design business.

Your brand helps you stand out in the sea of online businesses, conveys your message in a clear way, builds trust with potential customers and clients, and creates an image that people will recognize as yours.

Effective branding also means creating memorable experiences for your clients and customers—the kinds they’ll want to share with others. It’s no surprise, then, that brands with stronger images tend to be more successful than those without any.


Focus on targeting the right clients.

As you embark on your business journey, it’s important to understand what kind of clients you want to work with. You need to know what kind of clients will help your business grow and thrive.

You might be tempted by the prospect of working with a wide variety of businesses, but this isn’t always the best strategy for achieving success in web design. In fact, focusing on targeting the right clients can actually increase your chances for success and personal growth as a designer. By limiting yourself at first and working exclusively with businesses that match your values and goals, you’ll have much more time and energy left over for doing great work (and enjoying life).

Get involved in client conversations.

Once you’ve landed a client, it’s important to maintain open communication and stay on top of their needs. This can be tricky if they don’t always come right out and tell you what they need or expect from your services. It’s your job as the service provider to ask questions—and ask them over and over again until you fully understand their goals and needs.

Once you have an understanding of what the client wants, be prepared to provide solutions for them. Are there any existing platforms or tools that could help achieve these? Can we use other programs in addition to our own?

After providing a solution, be prepared with pricing information so that they can feel confident about moving forward with the project at that point in time (but not too confident—you don’t want them to spend money unnecessarily). Also make sure everyone is on board for what comes next: contracts, timelines, designs (if applicable) and development (if applicable).


Use testimonials and case studies to showcase your expertise.

It’s no secret that testimonials and case studies are some of the most effective ways to showcase your skills, experience, and personality. But did you know they can also show off your ability to work with clients?

  • Showcase your expertise. You probably have dozens of examples of websites you’ve designed or worked on in the past. These examples can be used as proof that you know what you’re doing when it comes to web design. That’s why it’s important to make sure these sites are well-maintained so that potential customers can see how good their site will look once it’s done!
  • Showcase your personality. If possible, include a video testimonial from a client who had nothing but positive things to say about working with you on their website project—it’ll go a long way toward explaining why clients should trust them enough to hire them again for another job!


Develop a referral program.

  • Develop a referral program. One of the best ways to grow your business is through word-of-mouth. You should always be on the lookout for opportunities to have your customers refer you to other people, and give them reasons to do so.
  • Referral programs can be simple or complex, and they can take many forms: from an email blast sent by one of your customers introducing you to their network; to a more complicated rewards system with tiered levels that rewards different types of referrals with different levels of compensation. Some referral programs are paid (where customers are rewarded for sending new clients), while others are free (where there’s no direct financial incentive). Either way, it’s important that any program you implement is easy-to-use, encourages participation, and clearly explains how participants benefit from using it—and why they’ll want their friends’ business as well!


Invest some money in advertising.

You’ve probably heard that advertising is the best way to get your business in front of potential customers. This is true, but there are a few things you should keep in mind before making any purchases:

  • Your ad campaign needs to have a good return on investment (ROI). What does this mean? It means that for every dollar spent on advertising, you must be able to show an increase in revenue or sales. If not, it’s not worth doing.
  • You should advertise where your target audience hangs out online. For example, if you’re selling web design services and have a main office in New York City, then it would make sense for you to advertise on websites frequented by other New Yorkers who are looking for web designers like yours—like the popular website Craigslist or even Facebook groups for local businesses or freelancers. If instead of targeting locals only (which would be very hard), then maybe searching out similar sites across the country would work better since they’re likely also looking online for someone like yourself right now! In short: know where your prospects spend time online so that when they do see one of those ads pop up somewhere else later down the road​
  • Don’t advertise where someone else may already have gotten there first; this means advertising will cost more per click but could still drive new visitors to their site instead of yours!

Additional tips:

  • Marketing is the key to business growth. If you don’t have a marketing plan, then you’re doing something wrong.
  • Marketing is more than putting an ad in the newspaper, or on Google Adwords, or Facebook ads. Sure, those things help, but they aren’t enough by themselves. You need to build relationships with your clients and potential clients. You need to develop trust in your brand so that they refer you to others when their own friends and family ask them about web design services.
  • You will also want to build credibility and authority with the local community so that people know who you are and that they can trust your firm even if they have never heard of it before (this goes hand-in-hand with building reputation).


If you’re a web designer, then you’re a business owner. And if you’re a business owner, you can benefit from marketing. As we saw in our 7 keys today, there are plenty of ways to market your business and make it visible to the right prospects—whether that means defining your niche and targeting those customers or finding ways to get involved in the conversation with your own prospects.


Now It’s Your Turn! 

Among the 7 tactics listed above, which do you think will have the greatest impact on your business, and why? Please feel free to share your thoughts in the comment section below. We’d love to hear from you. Kudos!