But even now that social media is an integral part of our lives, many businesses still struggle to create social media marketing goals that are going to help them succeed. Today we’re going to be looking at some great tips for setting goals and attaining them!
Set SMART Goals
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To start with, we’re going to look at some basic tenants of any good marketing strategy. When setting goals it is important to set SMART goals. SMART stands for:
This is a straightforward guide to make sure the goals you set are reasonable. If it passes all of these requirements, then you know you have a solid goal!
Let’s take a look at a simple goal that meets all of these requirements: I want to gain 100 Facebook Likes in one week through Facebook advertising.
It’s specific, by stating that I want 100 followers. By that same token, it is measurable. I will be able to see what my current Likes are and what they are a week later. It’s attainable, as 100 Likes in one week is not too extreme if you craft an effective ad strategy around this goal. It is relevant, because gaining followers (at least legitimate ones!) is usually a good thing for your brand. Lastly, it is timely because we have set one week as the time-frame, and it is a reasonable one.
Regardless of what the goal actually is, you need to make sure that you know what you’re getting yourself into. Ensuring that your goal is SMART will keep you from getting in over your head, and keep you grounded. It will also make achieving your goal much more fulfilling. If you don’t set how many Likes you want to gain, then how will you really know when to celebrate?
Figure Out What is Valuable
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Going beyond just the five points of setting SMART goals, you need to make sure that the goal you choose is actually the right goal. This starts with deciding what is truly valuable. In our previous example, we aimed to get 100 Facebook Likes. But is that actually valuable? Sure, having 100 more people aware of and interacting with our brand is great, but if those people don’t actually engage in a transaction with your business, you may not actually find any value in attaining them. Instead, you can make your goal: I want to get 100 clickthroughs to my product page in one week through Facebook advertising. This goal is likely more relevant to your overall goal than just getting Likes, and will provide more value to you, if your ultimate goal is to increase sales. This is not to say that getting Likes isn’t a good goal, but maybe it’s a sub-goal. Your primary goal can be to increase sales, but you can drive those sales through social media and aim to get a certain number of Likes along the way.
Here are some common goals that you could try to achieve with social media:
- Increase brand awareness
- Increase online sales
- Improve ROI of social channels
- Get a better idea of what customers want
- Drive traffic to your website
- Increase brand engagement and loyalty
- Generate new sales leads
- Drive customer service with social media
These goals are only attainable if you plan for them and build a strategy around them. None of them are going to succeed overnight. But as long as you have a clear vision of what will make your business successful, your goals will be well-aligned…