Social media marketing has become a 'buzz' term in the last number of years. The reality is that it's a very important part of the bigger picture that is 'online marketing'. In order to compete these days we must take social media platforms such as Facebook, Twitter...read more
In this post, we will look at seven benefits of having a website to market your business with. If you still don't have one and you own a business, it's about time to consider getting one. A website can become the cental point of most of your online marketing efforts...read more
Email marketing is a very reliable way to reach your customers. It can help you enhance the level of traffic to your website and boost sales. How do you establish a reliable email marketing campaign?
Exactly what you send to your customers is extremely important. If it isn’t really well created or professional looking the results could actually hinder rather than help your overall email efforts.
The first part of any email marketing project is identifying your goals….
It's important to remember that your website can oftentimes be the first connection between you and your potential customers. That's why you need to be constantly conscious of the fact that you really do want an online presence that you are proud to represent...read more
Most of us love to watch YouTube and we derive great enjoyment watching our favourite videos each day but what we tend to forget that it is also the second largest search engine on the planet next to Google! We should therefore not overlook it as a really good way of...read more
Our top article asks the question "How Often Should You 'Re-Skin' Your Company's Website?". Well, to be honest, most people can spot an out of date website at a glance. Today's website designs are a lot more minimalist in look. The have a modern feel and look to them....read more
Before delving into a Google Adwords campaign, it's important to understand that all keywords are not what they seem. You need to be sure your campaign is ultra targeted so as to avoid wasting your precious euros. This is a very cumbersome and time consuming process...read more
Today's to article delves into how we can rank in the search engines for our brand keywords. It looks at the impotance of building citations. Citations are mentions of our business name, address and phone number on other websites and often also provide a link back to...read more
Many local business owners do not invest much effort, if any, in their social media presence and to be perfectly honest, it's quite understandable. It can be really very time consuming! Business owners are already very busy running their businesses on a day to day...read more
Graphic design core principles remain pretty constant over time but just like anything else in the world around us there are trends happening. For example, certain colours are more popular this year than last year. Let's take a look at some of the important factors...read more